‘LouLou’

Event’s Branding

LouLou is an E-commerce that provides personalised and handcrafted quality party goods for events.

We design, print and handcraft personalised themed goods.

I create the brand as a part of a vision that will allow everyone to have a splendid branded party in one click and help parents create by themself their kid’s dreamy party.

the process was creating the brand and the products, finding the suppliers and building an E-commerce website that will bring life to the vision.

The Brand

Every time I am creating a new product, it must include the full brand pack.

The most important part of product creation is what language he speaks. How the customer will experience the process of purchasing and using the product.

It starts with the marketing- the first engagement of the customer with the brand and with the website, the harmony of the colour plate, the fonts and the icons to the engagement with the product presentation all the way to the purchasing process and finally receiving the goods all raped as a brand. To present the customer the whole shopping experience from the minute he metes the brand till he received the product

The Product

Every product start with the customer.

before approaching the design, I am starting with the problem, if I am creating a new product, its mean that the market is in need and their is a problem that need to be solved. in this case i started with a research of the market and the persona.

My customer are split to two. The parents and the children. for the children i need to bring their dreams to live.

For the parent its need to be affordable and accessible.

Every design created with a real passion to feel what my little customer will adore and what will make their special day feel incredible.the real challenge was to cracked the market, and to solved the problem. how to made the parents prefer our products on other. and way it is so unique.

so we created 3 deferent packages that can give the parents the opportunity creating amazing branded party that is easy to order and very easy to set