‘Crunchy’-iOS application
The new, easy and quick way to collect recipes and share them with friends.
No more trying to remember where you saved the recipe from your grandma or scrolling through messages
to find the one your friend sent you that you have been dying to try.
In just a few steps you can add a new recipe, choose the category and add tags. Then share with a friend or to everyone.
No more losing your recipes, no more repeatedly asking over and over for the same recipe from your foodies in your lives.
Just add them once, and you can find them later and share them with all your family and friends in one click.
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The Problem.
Where did I keep that receipt? Everyone who visit the kitchen wondered where he kept the recipe he saw last week, on what social media he saved it or if it was a text his mum send.
The main problem in our exposure to media is that we are exposed to endless information and when we want to find it in real-time we just can't. We want to cook it now. We want to buy the groceries during our supermarket visit. But we just can't remember where we kept it.
The users age range was also one of the issues. The key to a perfect UX was to crack how it will work for 20 years old and for 70 years old, not too complected, but still give the full experience of social networking.
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The Solution.
Crunchy born from this problem, be the solution of one place for keeping all the recipes, use it as a cookbook on a daily basis and share easily with friends.
You will have 30 different categories to choose from that are created with the user in mind.
The route that accompanied the planning of the user experience, was orientation and quick finding of the desired recipe.
It needs to be user friendly that much that the user will choose that on any other platform, including paper book.
With a very easy platform to oriented, find recipes of friends, add a new recipe or just pull out the last one the user cooked, we created the ultimate platform for this purpose.
It is created as a social network platform, instead of likes the user will see how many people added his recipe to their collection. He can add comments or asked the creator questions.
The Process
‘Crunchy’ App started her journey a few years ago, she got her final shape droning the first lockdown 2 years ago. I always missed a proper accessible place to collect my recipes, but the lockdown create something new, he create a world where people are isolated and their only interaction is the network.
Then I realise it must be an easy and friendly atmosphere to share the best thing that connects between people-food.
The journey kicked off with deep research of the market. What he is offering, what can be improved, what is missing and what the basis features must be in.
After a few months, I went to create the wireframe to be able to check with testers if the UX is convenient, friendly, and the most basic- they will use it and recommend it.
After I understand the potential of this kind of app I approached to create the brand. Came out with the name, Create the logo, and decided on the colour palette and the icons that will work with the idea and the goals.
From here the process of creating the prototype became more Agile, as the first prototype went to architecture development to understand how the app will manage on the backend, what the adjustment is required from the app to alien with our resources and budget.
The next prototype was much closer to the final product and went to engineering development with short time goals and fitters testing.
Finely 6 months ago the app realises as an MVP version after we cut a few features to achieve time to market but still keep the main functionality.
The Product
The 'crunchy' is an IOS app social network for collecting and sharing recipes.
The app builds in UI swift and storage on google firebase.
The main features of the app are, a feed with recipes personal oriented to the user, a feed with the user following recipes, favourite and last watched, adding new recipes, searching a recipe and all personal collections that offer 30 different categories.
Also, the user will have a user profile including, a chancing photo, add B.I.O, settings, privacy, nonfiction control and help centre.
The uniqueness of the app is that it gives the user the option to store on the server and his device the recipes he has uploaded or added from other users, all with a wide range of options for finding the desired recipe in no more than a few seconds. Through careful UX design, a product has been obtained that allows the user to find and upload a recipe with a minimal number of actions.
